The broad purpose of the coaching professional is to work with a wide range of individuals and teams with them to enhance their professional performance. Effective coaching is future-focused, releases potential, and enables transition, transformation and change for business improvement. At its most simple, being coached is spending time talking with someone else about you, your challenges and goals in life. By discussing them with someone who is an “impartial cheerleader for you”, you gain a much greater understanding of yourself, where you want to be and how you can start getting there. The coach acts as a “critical friend” who challenges your ideas and assumptions through questioning and challenging you through questions like “how do you know that is true?”.